The As We Change catalog was launched in 1996 by three San Diego
businesswomen aged 40-50+. The catalog was an outgrowth of their
own age-related interest in changes that can occur at midlife --
including those surrounding perimenopause and menopause -- and of
numerous conversations they had with women across America about
the need for information and products to help women understand and
manage changes associated with the normal aging process.
